Psyched Wellness Ltd. is a Canadian-based Life Sciences company whose mission is to make the future of wellness accessible to all mankind. Their vision is to work symbiotically with our earth to improve our quality of life. 

For the first time in modern history, their team of experts, leading scientists, and wellness professionals have developed and legalized the proprietary extract of AME-1 which restores the healing powers of the Amanita Muscaria mushroom. AME-1 is accessible through their first product Calm, a natural tincture that balances and restores the body and mind.

Psyched Wellness is dedicated and passionate about understanding our earth’s compelling organisms in order to educate and empower everyone of their potential. 

Psyched Wellness came to Cartel to help bring their story to life. All they had previously finalized was a logo— we created the Psyched Wellness world by conceptualizing and executing their brand strategy, refreshing their visual identity and design system, and to direct their evergreen brand campaign.

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PSYCHED WELLNESS

ADRIANNA MADORE

ART DIRECTION AND DESIGN

Brand Guidelines Design, Visual Identity Refresh, Campaign Art Direction

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