Concept Direction, Design

This capsule was all about glam and sparkle at affordable pricing and inclusive sizing. The Joe Fresh X Roxy Earle Holiday campaign aimed to encourage women to remember to “celebrate you” amid all the chaos that surrounds that time of year. This collection was made to be worn to your holiday parties, dinner dates, to add glitz to your workwear, and even a little winter escape with the inclusion of swimwear. This campaign aimed to get shoppers excited about gifting themselves apparel that they’ll look and feel great in for the holiday season.

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© ADRIANNA MADORE

A Very Roxy Holiday by Joe Fresh

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