Concept Direction, Design

Joe Fresh's 2023 holiday campaign — Give More. The objective of this campaign was to position Joe Fresh as a must-visit retail destination (one-stop-shop) for all your gifting needs, within budget. From mom, son, hubby, bestie, lil sis, yourself and more. You can find something perfect for all occasions; from cozy to sparkly, statement pieces to stocking stuffers. Joe Fresh aimed to encourage Canadians to give more, spend less, and shop easier.

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Joe FRESH Give more

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