[mobile coming soon]

For now, please browse my website using a desktop

Mobile coming soon

For now, please browse using a desktop

The objective of Joe Fresh's Spring 2025 campaign was to reintroduce its updated "Perfect Closet" collection, featuring affordable, modern fashion basics that offer versatility and appeal to both loyal customers and new shoppers. By highlighting key wardrobe staples that can be mixed and matched for multiple looks,
the campaign aims to boost brand awareness, drive customer engagement and loyalty, and increase sales throughout the season. With a strategic focus on the tagline "Investment Pieces without the Investment,"
the campaign leverages the success of last year's messaging while showcasing modern, fashion-forward details to reinforce Joe Fresh's brand perception. The initiative was supported through a full 360
marketing approach, including retail, e-commerce, email, social media, influencers, and PR.

Joe FRESH: Spring essentials

[role] Direction, Design

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