Joe Fresh’s Spring 2025 campaign reintroduces its refined “Perfect Closet” collection—modern, affordable essentials designed for effortless versatility. Rooted in the tagline “Investment Pieces without the Investment,” it builds on last year’s success while elevating the brand’s contemporary appeal. A full 360° rollout across retail, digital, and influencer channels brings the concept to life with renewed relevance and style.

Joe Fresh

ABOUT THE PROJECT

Art Direction, Graphic Design

CLIENT

ROLE

( AM )