ADRIANNA MADORE
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The objective of Joe Fresh's holiday campaign - Give More - was to position Joe Fresh as a must-visit retail destination (one-stop-shop) for all your gifting needs, within budget. From mom, son, hubby, bestie, lil sis, yourself and more. You can find something perfect for all occasions; from cozy to sparkly, statement pieces to stocking stuffers. Joe Fresh aimed to encourage Canadians to give more, spend less, and shop easier.
Joe Fresh
ABOUT THE PROJECT
Art Direction, Graphic Design
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ROLE
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