The New Classics repositions fall essentials through a contemporary, lifestyle-driven lens, elevating the brand’s visual storytelling and strengthening its relevance across social and digital channels. Shot against downtown Toronto’s heritage architecture and iconic city landmarks like The Great Hall, Toronto and Milou Café, the campaign feels both distinctly timeless and modern, while reinforcing Joe Fresh’s authority as a complete destination for stylish and accessible wardrobe essentials within the Canadian retail landscape.

Joe Fresh

ABOUT THE PROJECT

Art Direction, Graphic Design

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ROLE

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