Joe Fresh’s Fall 2025 campaign reintroduces The Perfect Closet through a refined, fashion-focused visual approach. Art direction and design centered on clean compositions, fall tones, chic styling and street-style photography to highlight The New Classics; modern essentials reimagined with elevated and timeless appeal. A cohesive rollout across digital, retail, OOH and paid media brought the brand’s renewed sense of simplicity and style to life.

Joe Fresh

ABOUT THE PROJECT

Art Direction, Graphic Design

CLIENT

ROLE

( AM )