The Made For You campaign marked the launch of Joe Fresh's new activewear program, introducing a comprehensive naming system to categorize products based on compression, activity level, and support. This system defined three distinct tiers: Everyday, which offers low support and no compression; Balance, providing medium support and light compression; and Momentum, designed for high support and medium compression.

Through dynamic posing, thoughtful styling, and engaging graphic treatments, the campaign effectively communicated that Joe Fresh activewear is designed to support every way you move. This initiative aimed to both educate customers and establish Joe Fresh as a trusted choice in versatile activewear.

[role] Direction, Design

JF Active: Made for you