In the spring of 2022, Fuzz celebrated their 10th anniversary and officially announced that all of their services had been renamed to ensure all genders, expressions and identities feel included. With this, Fuzz came to Cartel to help them set an impactful tone for this pivotal moment through the Fuzz is for Every Body campaign.

We aimed to humanize Fuzz by shifting focus to its mission and its community. Fuzz Wax Bar is beyond the Wax Bar itself. It is a place where one can feel safe, supported, accepted and most importantly, confident! Through the Every Body photo and video shoot we delivered the concept across various channels via multi-marketing and advertising materials, eCommerce, social media platforms, and retail.

Fuzz is for Every Body photoshoot was brought to life using imagery of diverse bodies, hair and skin, ensuring that the visuals aligned with the bright and positive nature of the brand— ensuring the aesthetic was minimal, sharp and modern.