Daily Practice is an eye-focused skincare brand created by Dr. Ashley Brissette — backed by science with an innovative and disruptive hero product: Eye Revive.

Our vision is one of our most important senses and how our eyes look and feel is vital to how we present ourselves to the world. Our daily practices are the rituals we perform for self care and just like brushing your teeth every day, eye care should be one of them. This campaigns objective was to showcase eyecare as a daily practice.

Daily Practice launched spring of 2022, and came to Cartel to lead and develop the go to market creative strategy, social strategy and aesthetic, evergreen brand campaign creative direction and public relations.