Daily Practice, founded by Dr. Ashley Brissette, is an innovative eye-focused skincare brand rooted in science. Its hero product, Eye Revive, disrupts the market by redefining the way we approach eye care.

The campaign centered on positioning eye care as an essential part of daily self-care, much like brushing your teeth. It emphasized the importance of nurturing one of our most vital senses—our vision—to enhance how we look, feel, and present ourselves to the world.

Daily Practice tasked with Cartel to craft and execute the go-to-market creative strategy, social strategy and aesthetic, evergreen brand campaign creative direction, and public relations; ensuring a cohesive and impactful brand presence.

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© ADRIANNA MADORE

Daily Practice

[mobile coming soon]

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[role] Art Direction, Design